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Research papers

eBusiness changes global and strategic marketing

This paper provides a comprehensive description and definition of the eBusiness landscape, how it affects healthcare, and opportunities created in the health industry and specifically in diabetes care. Marketing and sales managers are bombarded with...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: Meinhard F. Schmidt
Company: Roche
May 1, 2001
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Citation

Schmidt, M. F. (2001a, May 01). eBusiness changes global and strategic marketing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ebusiness-changes-global-and-strategic-marketing-


Research papers

Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries

Estimations of the potential market volume for new products should be developed from clinical and epidemiological data (number of patients) as a basis, rather applying straightforward estimations of sales volumes. The goals of the study presented...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Sebastian Weil, Arno Brandt
Company: Roche
June 1, 1995
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Citation

Weil and Brandt (1995a, June 01). Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/prevalence-estimation-of-selected-fungal-infections-for-today-and-a-forecast-for-the-year-2000-covering-key-countries